Nothing makes a connection quite like a human voice.
Talk to your customers and your staff directly with presenter-led radio
Immedia will create the voice of your brand and ensure the tone works in harmony with the mood of your in-store environment and resonates with your target audience, meaning shoppers will listen rather than tune out your messaging.
Radio presenters are there for the moments that matter. They can talk about the things your customers are talking about: the record-breaking weather, last night’s cup win, the season finale cliffhanger. Presenter-led radio is the most natural and integrated way to promote your products: unforced, easy and appealing. It has all the benefits of our branded live music service, with the unmatched added value of the human touch.
Presenter-led radio can be the most adaptable form of audio branding. Presenters can shift focus in an instant to talk about the things that matter to your customers. In-store radio presenters can match the mood of the day and the mood of your customers. They can get excited for an upcoming bank holiday. They can commiserate over the dripping umbrellas of the customers who braved the rain. They can appeal to the rumbling stomachs of the lunchtime rush. A presenter is a connection that allows your customers and brand to feel part of the same moment. Many of our brands also use a mix of presenters to add variety and energy and to target different moods and audiences depending on the time of day or year.
Immedia offers presenter-led radio approaches that are unique to our clients and their needs. Our presenter-led radio services offer:
Superdrug saw up to 24%
increase in sales of
on their in-store radio.
"Epping are absolutely
loving Nationwide Live
this morning and sharing
the joy with our customers..."
Presenter-led radio enables brands to promote products and services in a subtle, conversational way. Rather than a self-contained 30-second advertisement, a presenter can describe a product experience as part of a dialogue or ongoing story. Hear how HSBC uses HSBCLive! to improve the branch experience for customers and staff.
Up-to-date and adaptable
Because presenter-led services are broadcast live, you can position your brand as an authority on the current events and news that are important to your customers – whether that be global, local, financial, sporting or celeb gossip.
Talk directly to your staff before branches open to the public to build a sense of belonging, increase motivation, productivity and teamwork. See how Nationwide Building Society uses its presenter-led service to make their employees feel valued and united.
You can promote upcoming company activities, such as company events and charity fundraisers. You can tell employees about training opportunities and new services. You can give shout-outs and special mentions to employees who have gone the extra mile. Our most pioneering clients also offer live interviews with key figures in the business such as the CEO or department heads taking call-in questions from employees. This really connects staff at all levels throughout the business and focuses staff sentiment on shared goals and values.
Engage and connect
Presenter radio is a conversation and it invites your customers and staff to join in with requests, shout-outs and competitions. There are very few other marketing opportunities that create as personal and unique a connection as a customer hearing their name said aloud and their favourite song played in your store.