Podcast listening is increasing all the time, with one in eight adults listening to podcasts weekly. According to Ofcom, regular podcast users listen to around seven podcasts each week on average. And with branded podcasts having reached Number One in the iTunes podcast chart, the sky really is the limit.
Immedia offers a full end-to-end experienced and professional podcast creation, publishing, app integration service to get you up and running or you can hire out our studios and equipment to produce your own.
Podcasting has an intimate effect on a listener that’s quite distinct from other forms of audio. It can be more in-depth, authentic and confessional. Audiences choose when they listen to podcasts, creating a strong receptive relationship from the off. Relevant and informative content, a brand-appropriate presenter and hand-picked special guests can carry your podcast to the top of the charts.