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News

IMMEDIA LAUNCH DEDICATED DIGITAL RADIO TO CONNECT AND ENGAGE ENERGY COMMUNITY

By News

Immedia has launched TigerLive radio the UK’s first dedicated energy sector radio station, operating from www.tigerlive.co.uk. The station is streamed live and roar’s out from 12 noon to 3pm daily. Listeners can  access the stream online via computer, mobile device or smart speaker.

"I am very excited to be part of the launch team; we have worked on the concept for some time and in December 2019 means tested a live show at Shell HQ in Aberdeen. The feedback was amazing, the need is there and to think we can bring a community together offshore, in the office, at home and on the go is truly amazing.

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The station offers energy sector trade bodies, workers, unions, operators and the supply chain an opportunity to engage target audiences whilst. connecting the energy community during these difficult times.

Immedia’s spokesman Spencer Buchan commented:

“What better time to bring the energy community together, sharing sentiment, safety and sounds to unite a very dispersed community. The industry is facing unprecedented challenges with the Covid-19 outbreak and a faltering oil price but not just that, topics around health and safety, renewable energy developments and of course all of the positive and ground breaking news from real people working remotely, it just makes sense to do this."

Immedia Group head of content, Euan McMorrow continued:

“Music is so important to make people feel positive; we supply instore and online audio content for major brands all over the world and being part of launching TigerLive into the energy sector really excites us.

"Up to date, relevant and targeted energy sector content is what we are providing on TigerLive live, every day. We want to create a community of listeners and contributors that embeds TigerLive into the heart of the Energy sector and that’s what we are doing, starting today.”

Comments, requests, birthday shout outs and opinion, we want it ALL!: e-mail: tigerlive@immediaplc.com

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IKEA CONTINUE PARTNERSHIP WITH IMMEDIA

By News

Immedia Group PLC are delighted to announce the extension of  in-store music, audio branding and marketing communication services contract with IKEA, the Swedish flat pack furniture brand.

Immedia Group PLC has been IKEA’s audio customer engagement partner for over 15 years and supply services to all of their stores across the UK and Ireland.

The IKEA service is streamed live which offers the brand additional benefits to their in-store communication channel. For more information about Immedia’s customer engagement solutions including in-store music, audio branding and audio marketing communications click here 

HOUSTON, WE HAVE LANDED!

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IMMEDIA GROUP PLC OPEN AN OFFICE IN USA

We are delighted to announce the opening of our office in Houston, Texas.

Heading up the office is Kacey White. Kacey has worked with Immedia on numerous projects over many years throughout the USA offering businesses and brands award-winning visual & audio content to engage and inform consumers and employees alike.

Kacey is a native-Houstonian with more than 20 year’s experience and brings a breadth of relationships in the energy and technology, helping companies to develop effective marketing strategies with measurable results. Prior to working with Immedia, Kacey worked for various traditional and interactive agencies in Houston, and is well-known for her diligent project management style and dedicated work ethic.

With Kacey’s location, knowledge and understanding of Immedia’s extensive capabilities Immedia can offer existing and future customers a regionalspecialist, account managed service across Oil & Gas, Retail, Hospitality, Banking, Leisure and Healthcare and more.

For further information please contact Kacey White
on: +1 (713) 516-6614or Email: kwhite@avcimmedia.com

Creating media content for brands

IMMEDIA GROUP WIN FIFA

By News

Another Win for a Partnership Spanning More Than 25 Years!

Multichannel OMNI solutions provider Immedia Group will be creating video content to highlight FIFA’s partners and sponsors presence and participation at the tournament, as well as capturing on-site and behind-the-scenes footage in and outside of the host stadia. The team will film on location across all nine cities and twenty-four games for the month of the tournament.

Keith Robertson, General Manager, AVC Immedia commented:The surging interest in women’s football makes this year’s world cup a pinnacle moment for the sport, and we’re looking forward to working with FIFA to capture the atmosphere and excitement on the ground. Our relationship with FIFA goes back more than 25 years, but we’re as thrilled to be appointed now as we were in 1990 when we were awarded our first contract.”

The video content will be distributed via FIFA’s Facebook and YouTube accounts which have 4 million followers and 7.6 million subscribers respectively, and distributed to global media outlets.

AVC Immedia has vast experience within the live tournament sphere and has worked with FIFA for nearly three decades, most recently at last year’s FIFA World Cup in Russia, the most engaged FIFA World Cup™ in history. Record-breaking interest from fans online resulted in over 7.5 billion engagements across FIFA digital platforms during the tournament.

Creating media content for brands

Our History with FIFA

Our work with Fifa takes us around the globe. From World Cups to live press conferences and training videos we have captured it all for over 25 years.

FIFA TV

FIFA TV is all things FIFA on YouTube. It brings you the best in football videos, including FIFA World Cup™ highlights, classic stories, exclusive interviews, fantastic goals and documentaries.

Below is an example of us producing a film for the channel of a once in a lifetime surprise for a group of children at the U’20s World Cup in Korea.

IMMEDIA GROUP HAVE 4 VIDEOS RANKED IN THE TOP 25 MOST VIEWED ON THE FIFA TV YOUTUBE CHANNEL THAT’S OVER 25 MILLION VIEWS COMBINED!

THE ERA OF BRANDED MUSIC IS JUST THE BEGINNING

By Blog, News

The era of branded music is just beginning as marketers are beginning to see music as an additional pathway of communication and expression of their own brand in order to reach consumers.

Marketing Dive online have created a a great article outlining the dos and don’ts of musical branding campaigns.

Major brands like Oreo and Lay’s have tapped mainstream musicians to craft original songs, but not all the efforts are chart toppers.

For years, analysts have eulogized the jingle, those musical catchphrases that underpinned marketers’ efforts for decades. But while the jingle might be considered dead, the era of branded music is just beginning, as advertisers increasingly tap mainstream artists — not just to pop open a can of Pepsi like Britney Spears — but to craft full-length original songs for their campaigns, such as Migos for Mountain Dew or Kelly Rowland for Dove.

“It’s more critical than ever that brands consider their audio strategies … and music is clearly a key part of that,” Lauren Nagel, Pandora’s VP and executive creative director, told Marketing Dive. “There’s a really natural connection for marketers to start to see music as an additional pathway of communication and expression of their own brand in order to reach consumers.”

Nagel noted a Nielsen survey that found 75% of Americans chose music as their top form of entertainment, surpassing TV (73%). Marketers are listening to that consumer interest, as a slew of recent campaigns have seen them enlist pop stars, R&B singers and rappers to write and perform original songs.

“There is this kind of tendency to build a musical identity and partner with well known artists,” Steve Milton, co-founder of sonic-branding agency Listen, told Marketing Dive. “The challenge that you have is you’re leaning on the brand of that artist, and so to build a brand asset, it’s like you’re going into partnership mode off the bat.”

“I think there can be a symbiotic or reciprocal relationship happening there that actually is not selling out, but adds value to both sides.”
Steve Milton, Listen, co-founder

Click here to read full article by Chris Kelly

HEADMASTERS APPOINTS IMMEDIA TO BOOST IN-SALON AUDIO EXPERIENCE

By News

Bruno Brookes, CEO, Immedia, said: Today’s high-end salon experiences should offer an interactive multi-sensory experience, providing quality refreshments, informative appropriate sound, digital access, and professional advice. Investing in high quality brand entertainment channels provides a gateway for hair salons to entertain and engage people, and to also communicate vital information and advice to staff pre and post opening hours. Audio provides a simple way to share information on recent awards, trends, tips and tricks and any news about your salon, as well as special offers and competitions. A vital addition to the salon experience, building brand loyalty with both consumers and staff”

Multichannel OMNI solutions provider Immedia, has been appointed by UK salon group Headmasters on a four-year contract to develop its in-salon audio channels in the UK.

Immedia offers leading brands a simple but highly effective approach across both the physical in-store, and digital mobile device, wearable & smart speaker, to connect and communicate with customers 365 days of the year and 24/7 wherever they are choosing to engage. Leading with the vision of “creating fans of brands”.

Headmasters is looking to improve the impact of the music and conversation channel in its 56 salons across London and the South East, to increase its appeal to Millennials.

Headmasters has developed a reputation for offering a premium quality hairdressing experience with highly qualified stylists and colourists with knowledge of the most up-to-the minute trends. Its salons are located in affluent towns and cities with large numbers of high net worth individuals. In salon ‘Sound of Brand’, forms an important part of the premium experience for customers. Immedia will provide a specifically curated soundscape for each of the Headmasters salons, using its expert knowledge to craft a myriad of sound to its discerning audience.

Listen to Headmasters Live employee communications

Headmasters new live, high quality streaming channel, provides the ability for the business to specifically engage employees outside opening hours with training on new products and styles, together with other initiatives including employee recognition and rewards.

Raju Raymond, CEO at Headmasters, commented: “We strive to be at the forefront of advances whether that is new colouring techniques, products that we offer or the client experience in our salons. Our clients are the key to everything we do. Sound is important and we’re excited to have Immedia on board to help us develop this crucial aspect of the customer experience.”

Paul Atherton, Commercial Director, Immedia, said: “This is the start of a long and developing relationship for Immedia and Headmasters and we are really looking forward to creating a number of new innovations to help further engage with customers and employees across the business.”

“The initial feedback from our joint trial was fantastic. This partnership will deliver high quality audio that is truly on brand and provides proven results.”

The Immedia audio solution also allows for live presenters to be broadcast across the estate in an instant, this is a great way for supplier brands to launch new products, up skill team members and can even be used by management to update employees on positive and important announcements in a way that is much more engaging than traditional text based channels.

Providers of background music

PAUL ATHERTON JOINS IMMEDIA AS DIRECTOR OF PARTNERSHIPS

By News
Providers of background music

Paul Atherton will focus on new client development across a number of market verticals including retail, banking, fashion and global consumer brands.

Bruno Brookes, founder and CEO of Immedia comments, “Paul brings a wealth of experience in media, marketing and technology, with commercial roles including Sir Alan Sugar’s Amscreen digital OOH business. We are pleased to welcome Paul to the Immedia team and look forward to working together.”

Paul Atherton said, I am really excited to be joining Bruno and the team at Immedia. I was blown away by the capabilities and breadth of solutions that the Group already offers. The stats on sales uplift, customer interaction and employee benefits as a result of Immedia’s services are fantastic. The business already holds a really impressive client portfolio, and I look forward to helping that list to grow!”

Paul formerly held senior commercial roles at Kings Secure Technology, ADT and Amscreen.

Creative media services

IMMEDIA GROUP SHOWREEL 2018

By News

Here is AVC Immedia’s first 2018 showreel, a two minute showcase to highlight a breadth of techniques for our valued clients.

Make sure the sound is ON!

IMMEDIA PARTNERS WITH JD TO MULTI CHANNEL SOLUTION

By News

IMMEDIA PARTNERS WITH JD TO LAUNCH MUSIC AND ENTERTAINMENT MULTICHANNEL SOLUTION

Multichannel instore and digital production company Immedia, is working with JD to create a multi stream music entertainment platform, JD X, available to customers in-store and via its mobile app.

JD X is a 24 hr music and entertainment service, part of a larger programme of added benefits designed to enhance the experience of JD consumers. Including, unlimited next day delivery, priority access to exclusive events, early product launch access and other money can’t buy experiences.

JD X offers a main Live channel featuring DJ’s, guest artists and other interesting and relevant content, plus 20 other bespoke streams with specific playlists to cover genres and trends. The JD X Live channel focuses on the biggest tracks right now with the JD audience. Core artists include Drake, Ramz, Mabel, Stormzy, Anne-Marie, Calvin Harris, J Hus, Dua Lipa, Post Malone and Kendrick Lamar.

The 21 channels focus on genres and activities popular with the JD audience, such as UK Reppin’ – featuring tracks from the stars of the UK Grime and RnB scenes. There are other playlists to listen to when in the gym or out running. JD X also provides content relevant to consumer interests including sport, clubs, gaming, gigs, relaxation, and TV. JD X also features videos, for example the latest content from JD including celeb exclusives and features on new products, all available to view inside the app.

Bruno Brookes, CEO, Immedia, said: “Live entertainment channels offer an incredible way for brands, facing the dual threat of declining advertising response rates and the increase in ad blocking technologies, to establish unique connections with consumers that deliver excellent experience and business results. JD, on top of being one of our leading retailers, is now one of our newest media owners.”

The music and entertainment platform is currently being rolled out in all of UK stores. Immedia provide language specific channels on a global basis and there are plans for JD X to be available in other European countries including in Ireland, France, Belgium, Spain, Portugal, Germany, Italy, Netherlands, Sweden, Denmark and Finland.

JD X was officially launched and celebrated with a VIP party featuring a performance by artist Anne-Marie.

The JD X entertainment platform was delivered by Immedia’s DreamStream X technology, a global platform which enables brands to launch and develop custom music and entertainment channels, amplifying cultural values and other interactive communications.

Immedia’s exclusive high-quality content streaming platform provides brands with the opportunity to take owned media channels and to convert them into entertainment and engagement channels that can deliver increased commercial return.

In branch live radio provider

IMMEDIA WINS CONTRACT TO PROVIDE NATIONWIDE LIVE!

By News

Nationwide Live! Is a high quality, live, presenter led radio service that enhances the in-branch experience and Nationwide member engagement by offering a range of targeted music and brand appropriate information, as well as amplifying Nationwide’s work in the community.

Richard Newland, Director of Branch Transformation at Nationwide Building Society, commented: “As part of our branch investment programme we looked at introducing radio into our branches. In December 2016 we partnered with Immedia to trial the concept. The feedback we received from our people and members was really positive and we decided to roll it out across our network.

Alongside the team at Immedia, Nationwide Live! has now been installed in over 600 of our branches and we continue to work with them to produce creative and engaging content which is in line with our brand and style.”