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By | Blog

Web FX have produced an interesting article on the affects of listening to music within the work place: Does listening to music at work help your performance? Or does it slow you down?


Music has the ability to influence how we experience things around us, and happy tunes can make work more enjoyable.

If you listen to music at work, you’re in good company. In fact, 61% of employees listen to music at work to make them happier and more productive.

And according to research, it works! Studies show that 90% of workers perform better when listening to music, and 88% of employees produce more accurate work when listening to music.

Listening to music not only boosts workplace efficiency, it can also improve your mental and emotional well-being.


65% of business owners agree that music makes employees more productive, and 77% of small- and medium-sized business owners believe that playing music increases employee morale.

In certain industries, such as retail and hospitality, music has an even greater impact on employee performance and attitude. Happy employees provide better customer service, and improved customer experience can lead to more revenue and word of mouth marketing.

In fact, 40% of business owners believe that playing music can actually increase sales, and research shows that without music, 25% of retailers and 33% of hospitality companies would actually lose business.

So if you want to boost your revenue, you may want to grab some headphones, find your favorite station, and get down to business.


Have you ever started crying while listening to a sad ballad or tapped your foot along to a happy tune?

Music arouses emotion from the nucleus accumbens, a major player in the brain’s reward circuit. The nucleus accumbens operates on two neurotransmitters: dopamine, which helps regulate emotional responses, and serotonin, which can affect mood and social behavior.

This is why songs can instantly grab our emotions and transport us back to a certain time and place.

An experiment at McGill College found that listening to music activates the same brain structures and regions linked to other euphoric stimuli, such as food, sex, and drugs. Blood rises and falls with the swells of music in areas of the brain associated with reward, emotion, and arousal.

In addition, music activates that motor cortex, the part of the brain that controls voluntary movements. So if you find yourself moving to the beat of a song, you can thank your motor cortex.

Music also stimulates memories from the hippocampus, the center of memory, learning, and emotion located in the medial temporal lobe of the brain. This is why listening to a particular song can take you on a walk down memory lane.


Ever wonder why people are so passionate about music?

Music releases dopamine in the reward center of the brain, the same chemical released when you eat your favorite food or when you get a new follower on social media. And it makes you want more!

This is also why finding new music you love is so exciting. Listening to pleasurable music releases dopamine, and dopamine increases happiness.

People also love music because they can express their personalities and opinions through the music they listen to. And they can often relate song lyrics to experiences in their own lives.


Listening to music also has a multitude of health benefits. It:

  • Reduces stress and anxiety
  • Decreases pain
  • Improves immune function
  • Aids memory
  • Increases motivation

According to neuroscientists, listening to music magnifies positive emotion through the reward centers of the brain, and it stimulates hits of dopamine that can distract you from painful or stressful situations.

Music therapy is also beneficial for dementia patients, helping them recall memories and emotions.


Music provides a great escape in noisy office environments, and it can help you drown out distractions to keep you at the peak of productivity.

However, how do different genres of music impact productivity?

In addition, 58% of people completed tasks more quickly when listening to pop music. So if you need to get a job done quickly, play your favorite pop tunes.

Ambient noise is also great for sparking creativity and improving concentration.

Contact Immedia today to discover our award-winning brand engage solutions within Retail, Hospitality, Banking, Automotive and more.


By | News

Nationwide Live! Is a high quality, live, presenter led radio service that enhances the in-branch experience and Nationwide member engagement by offering a range of targeted music and brand appropriate information, as well as amplifying Nationwide’s work in the community.

Richard Newland, Director of Branch Transformation at Nationwide Building Society, commented: “As part of our branch investment programme we looked at introducing radio into our branches. In December 2016 we partnered with Immedia to trial the concept. The feedback we received from our people and members was really positive and we decided to roll it out across our network.

Alongside the team at Immedia, Nationwide Live! has now been installed in over 600 of our branches and we continue to work with them to produce creative and engaging content which is in line with our brand and style.”


By | News

Immedia continues its multinational expansion of music and marketing channels to one of the largest restaurant chains in the world, delivering real time content streams around the clock to over 3000 restaurants. In UK, Ireland, Germany, Finland, Sweden and The Netherlands.

We provide award winning music content and delivery of multilingual marketing, promotions and colleague communications to all locations.

As testament to our work, Immedia was awarded ‘European Supplier of the Year’ for its services in 2016.


By | News

BMW Group UK desire to provide an industry benchmark in retail customer experience and following exceptional responses to trials held in a small number of prestigious showrooms in 2014, Immedia Group plc has been appointed as the official provider of digital music channels for BMW and Mini dealer showrooms across the UK and Ireland.

The music selection for each channel is designed to encapsulate the spirit of both the BMW and Mini brands. Immedia has developed a music strategy with heightened brand symphony, creating a closer demographic alignment between the music and their customers.

Historically, franchisees have been tasked with creating their own music playlists for showrooms, iPods, local radio stations, CDs and in some cases, no music at all. In every case providing the right audio ambience for the retail space has proven to be difficult.

Now, franchisees can order one or both of the official digital music channels relevant to each brand. Each channel is carefully mastered with hundreds of ‘brand tracks’ updated monthly.

“Music and first class sound reproduction can be a huge enhancement to the overall driving experience, and we aim to remind customers of this in the retail environment” – Immedia.


By | News


The Tomatin Distillery has been producing the finest Whisky from its home, a quiet corner in the heart of the Highlands, since its beginning as far back as 1897. Since then the distillery has gone from strength to strength currently seeing its range of single malts sold in over 50 export markets across the globe.

Tomatin looked to roll out a subtle rebrand, revolving around the theme of the softer side of the Highlands, alerting to the overall look and feel of the brand. A corporate video was a core asset in the overall rollout strategy and as such the production had to capture wholeheartedly the true essence of who and what Tomatin is, importantly ensuring the passion that goes into creating the drink is underlined throughout.


AVC Immedia got involved in devising a storyboard and providing creative direction with our focus on brining the story of Tomatin to life. From humble begins to a drink enjoyed across the globe we followed this very journey from production to pour. We progressed the story by showing the scale Tomatin has reached from trendy bars in big cities to small enchanting country pubs. As with any branding project the target audience is at the core of every decision we made and for Tomatin this meant communicating with loyal and new customers both locally and internationally whilst also appealing to their mass social following.

To ensure we conveyed this message we produced the video with a heavy sensory emphasis. We activated all the customers senses when they watched the video, we wanted them to almost smell, feel and taste the whisky from the visuals and sounds. This was achieved via various production methods getting closer to the action than any traditional means with our unique fleet of tech.
Complimented by breaks in the audio and subtle sound effect additions we again elevated the viewers experience: the rustle of the grain, the subtle drip of the water from the icicle, the footsteps of the highland cows in the field, the sound of the glass being placed on the bar all came together to heighten the user experience when viewing.



Following the launch of the video it was extremely well received both internally and externally and now takes pride of place being played daily in thier visitor centre. Due to our approach and emphasis on delivery to Tomatin’s specific target audience the project is now being further developed to take sensory marketing a step further. We are developing Tomatin’s very own brand channel by developing and delivering a customer experience focused app with the inclusion of Virtual Reality.

Learn more click here


By | News


It was the first time a UK Bank had developed its own live radio station, after bosses gave the thumbs-up following a four-month trial of the service. Thirteen years on, the live channel has become an integral part of the in-branch experience, with tailor made content including music, news and sports. In addition the channel also features a mixture of marketing and presenter led information, including mortgages, loans and insurance.

“It disguises conversations between ourselves and customers…it makes it more confidential” HSBC Staff

“HSBC Live” is now an institution in banking.