Superdrug are rolling out across their estate an interactive in-store radio channel to strengthen their customer engagement.
The in-store radio – Superdrug Live will be launched alongside the a free Wi-Fi service and available across their 700-strong store estate by the end of the year. The radio station supplied by Immedia Group PLC will be broadcast live, allowing the retailer to interact with customers while shopping in store, improving their customer experience and helping the retail to engage with their customers on a new level.
Being a Live channel Superdrug will be holding competitions, encourage music requests and read out messages to create further engagement with their customers.
Superdrug Marketing Director Matt Walburn stated: “We know how trend conscious our customers are and Wi-Fi will allow them to go online to gain instant inspiration.
Superdrug recorded up to a 24% increase in sales of products promoted on their channel.
“The new technology will add an extra element of interaction and fun for customers.”
Superdrug Marketing Director