HSBC LIVE – TO ALL BRANCHES ACROSS THE UK AND THE CHANNEL ISLANDS.
It was the first time a UK Bank had developed its own live radio station, after bosses gave the thumbs-up following a four-month trial of the service. Thirteen years on, the live channel has become an integral part of the in-branch experience, with tailor made content including music, news and sports. In addition the channel also features a mixture of marketing and presenter led information, including mortgages, loans and insurance.
“It disguises conversations between ourselves and customers…it makes it more confidential” HSBC Staff
“HSBC Live” is now an institution in banking.