Nationwide Live! Is a high quality, live, presenter led radio service that enhances the in-branch experience and Nationwide member engagement by offering a range of targeted music and brand appropriate information, as well as amplifying Nationwide’s work in the community.

Richard Newland, Director of Branch Transformation at Nationwide Building Society, commented: “As part of our branch investment programme we looked at introducing radio into our branches. In December 2016 we partnered with Immedia to trial the concept. The feedback we received from our people and members was really positive and we decided to roll it out across our network.

Alongside the team at Immedia, Nationwide Live! has now been installed in over 600 of our branches and we continue to work with them to produce creative and engaging content which is in line with our brand and style.”

Multichannel OMNI solutions provider Immedia Group will be creating video content to highlight FIFA’s partners and sponsors presence and participation at the tournament, as well as capturing on-site and behind-the-scenes footage in and outside of the host stadia. The team will film on location across all nine cities and twenty-four games for the month of the tournament.

Keith Robertson, General Manager, AVC Immedia commented: “The surging interest in women’s football makes this year’s world cup a pinnacle moment for the sport, and we’re looking forward to working with FIFA to capture the atmosphere and excitement on the ground. Our relationship with FIFA goes back more than 25 years, but we’re as thrilled to be appointed now as we were in 1990 when we were awarded our first contract.”

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