Retail Radio
Award Winning radio stations for retail
Immedia's live radio stations provide a continuous voice for your brand. They provide a personal companion offering trusted advice, guidance, recommendations and valuable snippets on products and services. Information, education and knowledge are the key ingredients shared with customers and staff.
An Immedia radio solution is designed to be audible but un-intrusive at all times and remain a helpful and valuable marketing tool to drive sales.
Radio communication for customers
Live Radio will fundamentally communicate the here and the now of your brand. It will bring your retail environment to life. Customers feel they are part of an ever evolving environment learning more about your products and services whilst listening to fresh topical content.
Simply providing customers with all the facts that they require to make personal choices on purchases has proven to yield impressive results at the point of sale.
Radio communication for staff
A live radio station enables staff to hear key business information and gain a greater understanding of the company's objectives. It provides a platform to create a closer community between staff across many of the company's locations and provides a forum to hear live interaction between store staff on air as necessary. It empowers management to reach each and every part of the business in real time whenever the need may arise in good or challenging times.
As a strategic tool the station can be used at pre-opening times to talk to the staff and managers across the business at the same time. Training, new service or product lines, customer care issues, I.T., staff validation, media coverage, recruitment, retention and loyalty are all the key talking points on our radio stations.
Management can at all times ensure that the work force is singing from the same hymn sheet purely by talking and keeping staff informed in a way that they feel validated and appreciated. This can drive down costs in other areas of the business because information is instantly deliverable continuously e.g. internal communications, daily strategy messages, in-house recruitment advertising, increase staff retention, health and safety, CSR, compliance, training, ongoing motivational material.
