Immedia partners with the automotive industry to create dynamic sales environments by harnessing the power of audio and video. We can create branded bespoke audio channels that reflect the quality of your offering and engage and inform visitors with digital signage and creative visual content.
" Music plays a significant role in our retail customer experience strategy"
BMW & MINI FRANCHISE GROUP
Drive engagement with background music for automotive showrooms
Many auto showrooms play local radio stations, which is far from ideal. These stations may broadcast music that doesn’t fit the company brand, and often promote competitors. Luckily, there’s a simple solution – Immedia
Communicate your brand and offer a consistent, enjoyable customer experience across showrooms with a branded audio channel from Immedia. Your car showroom music could have powerful effects on your customer’s behaviour. Indeed, music has been shown to influence purchasing and the amount that customers are willing to spend, according to research carried out by psychologists at the University of Leicester. The right music can convey quality and professionalism, increasing trust in your brand and your sales staff. See how Immedia designed a bespoke audio channel to help BMW and Mini engage customers and increase staff morale in showrooms.
Engage employees across the group too. Played in showrooms, offices or behind the screens, staff hour communications will engage, inform and bridge the gap between management and departments – increasing morale, productivity and the sense of togetherness of your team.
"Superdrug saw up to 24% increase in sales of products advertised on their
Audio promotions and branding
Audio promotions can be inserted into your audio live streams to help you inform your customers about add-on options, promotions and essentials like service packages, extended warranties, insurance and finance. Immedia can slot in your existing marketing messages or existing content. National and international automotive brands can choose to tailor content to specific locations to boost a specific product or service and stream channels in multiple languages. Your branded automotive radio channel can even have its own live presenter, addressing the customer and your staff directly to engage and inform in a personal, non-salesy conversational manner – giving your brand a voice and personality.
Digital signage, LED walls and digital displays
Digital signage and LED walls have the power to transform the look and feel of your showroom, emphasising dynamism, movement, energy and style, and allowing you to demonstrate important features, increasing the opportunity to make the sale or cross sell. Immedia can supply and professionally install digital signage systems or LED walls across your dealership estate. Your screens can display graphics, promotions and video content to engage customers and create an immersive environment. Immedia offers professional, award-winning video-production and animation services. Make your digital signage solution interactive, allowing customers to experiment with their options and putting them in the driving seat of the purchase.
Digital visual content
Let Immedia’s professional team of producers, animators and creatives turn your visions into dynamic digital visual content. Whatever your automotive visual content needs, we can create it: 2D & 3D animations, augmented reality, virtual reality, promotional videos or training materials for employees.
Give your audience a fly-through of your latest model, rendered spectacularly in 3D, or use augmented reality in-showroom and online to show off different interior finishes, paint colours and optional extras.
"Research shows that 99 per cent of
open-plan office workers would
improve their productivity by
listening to music at work"
"95% of staff say HSBC Live improves their working environment"
Get over the speed bumps
Car sales need a one-to-one approach, and during busy periods this sometimes means customers are left browsing while staff assist other customers. Music and video services can provide a welcome distraction, leaving customers happier and more satisfied with their experience, according to studies published in the Journal of Retailing. This is especially important if you’re a service point as well. Music can be matched to the time of day, appealing to both staff and customer needs. Give your team a morning boost with something uptempo then take it easier in the afternoon to encourage browsing. A study by MusicWorks found that over three-quarters of business owners said staff were happier when they listened to music at work.