Music Strategies

The Sound of Your Brand

With a team of music specialists drawing on 14 million tracks, we provide turnkey music solutions for some of the biggest names on the high street.

To deliver your music strategy we work with you to amplify your brand values and commercial objectives. We examine socio-demographic groups within your existing customer base and evaluate day-part cognitive behaviour. From this we create The Sound of Your Brand – a music strategy that shapes mood and stimulates vista. Your music strategy will provide  an enriched experience for your environment and customers.  

‘It is estimated that 405 of the world’s Fortune 500 brands will include a sensory branding strategy in their marketing plan by the end of the decade.’

Martin Lindström, 'Brand Sense'

The Tonality of Your Brand

Hearing is passive, listening is active. Your business is to promote the message and drive sales. Subject to the evaluation of your music strategy, we will help you to develop the tone of your brand by applying speech presentation relevant to the socio-demographic profile of your customers and environment. From this we create valuable in-store communications to influence sentiment and stimulate sales.

Your music and tonality is then delivered using simple and robust technologies including the Dreamstream 'real time’ streaming player.

'The sound of a brand should target both the hearer and the listener, considering that each one is as important in influencing purchase behaviour as the other.’

Martin Lindström, 'Brand Sense'