Measurement Tools

When it comes to retail-campaign effectiveness, we can measure success and evaluate what's working using the leading-edge retail media-evaluation tool, ImpactNav™.

ImpactNav™ provides expert evaluation - bringing an element of predictability to consumer behaviour in your retail environment. It can add real value to your business decision-making and drive real improvements to your ROI. 

ImpactNav's test-and-learn methodology uses virtual reality and eye-tracking technology. This captures detailed and timely evaluations of retail marketing campaigns. It allows for comparisons with previous campaigns, and benchmarks your own performance against that of leading competitors’ activity and brands.

All this information is delivered on an easy-to-use dashboard that integrates with your communications planning processes and supports your commercial decision-making process.