The science behind Immedia
A targeted music strategy delivers real commercial benefits for your business. This has been proven by a range of scientific studies that have looked at everything from how music increases staff engagement, to how it affects the time shoppers spend in your stores. The insights in this section give you a flavour of some of the research that has been carried out in this area, and show some of the returns that the right sound of your brand can bring you.
Immedia's insights have been put together with the help of Dr Vicky Williamson, a music psychologist and Immedia's head scientific advisor.
Sound of Brand Creation
The music you choose directly shapes the perceptions of people in your stores and public places. With the help of research into cognitive behaviour and socio-demographics, we carefully calibrate the sound of your brand to take account of who your audience is, and what behavioural responses you want to elicit...
Impact on sentiment
Sound is a powerful force, which can have a dramatic effect on how your customers and staff feel. Using sound to elicit positive emotions in your stores can have a dramatic effect on customer engagement and customer service. See how it's worked for a few of our clients...
Impact on ROI
For many years we have constantly proved to our clients the tangible benefits of our services. We consistently undertake trials supported by 'test v control' research to evaluate ROI and a business case for investment.
