Impact on ROI

For many years we have constantly proved to our clients the tangible benefits of our services. We consistently undertake trials supported by 'test v control' research to evaluate ROI and a business case for investment. The business cases are owned by our clients, therefore confidential.

However, thanks to Spar UK, we are able to include a snapshot of sales uplifts derived from EPOS analytics. These typical incremental sales are driven by audio promotions as a result of their in-store radio station, Spar Live, supplied by Immedia.

Recently Spar UK signed a further contract with Immedia to include radio in even more stores UK-wide and extend our working relationship to 15 years !

RESULTS SNAPSHOT

Stores with Spar Live radio V stores without Spar Live radio
Examples of specific promotions: 

  • Sales Uplift for Carlsberg Cans Period: 14 +47%
  • Sales uplift for Uncle Ben’s sauces Period: 14 +17%
  • Sales uplift for Kingsmill Period: 17 +30%

'Our radio station alone can increase product sales by 22% with a residual uplift of 12% leading to a category uplift of 2%'

-Spar UK

For more facts and figures on ROI, get in touch...