Immedia Group plc have today announced a five year deal to extend its existing contract to supply 'SPAR Live' radio to the Convenience store retailer  until 30 April 2016.

It means, in addition to the 1,168 stores we currently supply with the service, we will target the recruitment of an additional 1,200 stores to the network over the next 5 years, resulting in a potential extra £2.3 million in revenue.  

Bruno Brookes said: "We launched 'SPAR Live' nearly 10 years ago which has become one of the most established in-store radio stations in the UK. The station supports SPAR in its own brand promotions together with other key promotional messages driving incremental revenue and general customer service messages."

Barry Wallis, Retail Development Controller for SPAR UK said: "SPAR Live radio is a great way for us to increase our consumer communication whilst enhancing the in-store environment. The benefits to our retailers are huge, it helps to improve the atmosphere in-store, gives staff a station of their own, it provides consistency from one store to the next and most importantly the advertising opportunities for both proprietary brands and SPAR's 'Real Deals' increase sales within stores."

Enquiries:

Immedia Group Plc: Bruno Brookes - Chief Executive +44 (0) 1635 556200

Hudson Sandler: Nick Lyon +44 (0) 207 796 4133

Daniel Stewart & Company Plc: Paul Shackleton +44 (0) 207 776 6550

For SPAR (UK) Limited: Eimear Andersen, Tansor PR (t) 01727 800166 (m) 07855 362680