So what about the next 10 years?
As modern technologies connect billions of humans at the speed of a meteorite, the window to the world has revealed the absolute realities of the planet in which we live, for the good and bad.
Almost every piece of the internet’s content sits in your pocket, useful if you need to know something. But is the stark commercialism of this technological phenomenon abusing its power over people, we wonder how long this “push and pull” relationship will last.
Strong indications of future trends suggests that the world is turning faster than we thought. People will prioritise core values around their family as the generations merge with the elderly feeling younger, fitter and healthier. There will be new communities for the elderly and the new beauty is to share and care for those less fortunate, give up on the greed, eat fresh, protest against waste and support the working class hero.
We will seek self sufficiency and an inner calm, with mobility we will work no more than 15 hrs a week in an office. There will be a new movement of urban nomads. We will want to feel safe and rely on new technology to make trusted decisions, morph traditional with technologies, only responding to relevant and personalised marketing. We will become advocates and have the power to turn off blatant ad bombs.
Thousands of new age communities will evolve wholly dependent on core values, modern culture and varied interests. Digital media’s will be specifically controlled by those communities.
From the tiniest communities to brand giants, people will be looking for that ‘emotional and honest connection’, interacting with completely relevant information, at the right time, in any place, and powered by one simple force – the voice.